This report provides a complete competitive analysis of Chief.com, Elevate™'s primary competitor, a recommended launch location from Delaware, New Jersey, and New York, a curated venue shortlist, and a target executive women prospect profile for Elevate™'s $495 day retreat experience.
The Verdict: New York City (Manhattan + surrounding boroughs) is the strongest launch market, with New Jersey serving as an accessible secondary venue corridor. Delaware should be considered Phase 2 once brand equity is established.
Chief is Elevate's most relevant benchmark — a private membership community for senior women executives. Understanding its positioning reveals exactly where Elevate's whitespace lies.
An annual membership network and clubhouse system for C-suite and VP-level women. Founded in NYC in 2019 by Carolyn Childers and Lindsay Kaplan, it now spans 5 cities with 10,000+ vetted members representing 67% of Fortune 100 companies.
Chief is strategic, intellectual, and career-focused — but it offers no embodied self-care, no luxury wellness day experiences, and no sensory reset. Women in Chief still need somewhere to decompress physically. Elevate fills this gap with massages, skincare, matcha service, gentle movement, and nature — at $495 per day with no application required. Elevate is accessible, inclusive by design, and rooted in the body — not the boardroom.
| Brand | Model | Price Point | Wellness Focus | Access | Vibe | Gap for Elevate |
|---|---|---|---|---|---|---|
| Chief.com | Annual Membership Network | $5,900–$7,900/yr | None | Application + Vetting | Corporate, strategic, boardroom | No self-care; physical wellness void |
| The Wing (dormant) | Co-working / Social Club | $185–$250/mo | Minimal | Membership Application | Feminist co-working space | No luxury wellness; brand declined |
| Shadow Her | Mentorship Platform | Varies | None | Application | Professional development | No in-person retreat experience |
| Luminary NYC | Membership + Events | $175/mo | Light | Open membership | Inclusive, empowerment-focused | Not luxury; no dedicated wellness day |
| YO1 Wellness Catskills | Resort / Day Pass | Day passes from $150 | High | Open / Book online | Ayurvedic spa retreat | Not exec-focused; no leadership community |
| ELEVATE™ | Day Retreat Experience | $495/event | Full Immersion | Open (curated invite) | Luxury, calm, feminine, strategic reset | OWNS THIS SPACE ✦ |
Each market has been scored across four key dimensions: density of target audience (women executives with $1M+ liquid assets), accessibility, venue quality, and brand alignment.
Home to the highest concentration of women executives in the US. Manhattan, Brooklyn, and surrounding suburbs have an enormous target audience — C-suite, VPs, founders, and high-net-worth women across finance, media, tech, healthcare, and fashion. NYC has a strong culture of premium wellness spending, and it's where Chief, Luminary, and other competitors have validated demand. Access to world-class venues, diverse women leaders of all ages and ethnicities, and a media/PR ecosystem that can amplify the brand.
✦ Primary MarketNJ is home to a massive population of high-earning women who commute to NYC and have less access to premium in-state wellness experiences. The suburbs of Bergen County, Morris County, and the Jersey Shore offer beautiful retreat venues at lower cost than NYC, with a more intimate, tucked-away feel that aligns with Elevate's "day for herself" philosophy. Strong corporate presence (pharma, finance, media) means corporate sponsorship potential. Ideal for quarterly satellite retreats.
Secondary MarketDelaware has a smaller total addressable market for women executives but strategic upside: low competition, wealthy Wilmington corridor (finance, legal, corporate HQs), and proximity to Philadelphia. Best positioned as a Phase 2 expansion once the brand has established itself in NY/NJ. A single exclusive retreat in Delaware could feel pioneering and exclusive — positioning Elevate as the only luxury executive wellness brand in the market.
Phase 2 ExpansionA Gilded Age European-inspired luxury boutique hotel in Chester, NY — just 60 minutes from Manhattan. With private estate grounds, intimate meeting spaces that feel like exclusive lounges, world-class cuisine, and a full spa offering, Glenmere Mansion is architecturally and experientially the closest thing to Elevate's brand vision. The 1911 mansion setting provides old-money elegance with a modern sensibility, and its gardens and natural surroundings are perfect for nature walks.
Located in Hamburg, NJ — 1 hour from NYC — Crystal Springs is a four-season luxury resort featuring two award-winning spas, multiple private event spaces, farm-to-table dining at Restaurant Latour, and stunning mountain and valley views. The spa infrastructure makes it ideal for delivering Elevate's full experience (massage, skincare, wellness) in one location. Private event packages are available for corporate groups of 20–50 women. Excellent corporate sponsorship positioning with pharma and finance executives in NJ.
An elegant oceanfront resort just 55 miles from NYC, accessible by car, NJ Transit, or ferry. Wave Resort offers a spa, oceanfront yoga, private dining, and up to 7,000 sq ft of flexible event space. The ocean setting creates immediate sensory decompression — the sound, air, and light of the shore makes this a natural "reset" environment. Excellent for summer and fall Elevate events. The "day for herself by the sea" positioning is distinct and aspirational.
A Japanese-inspired luxury holistic wellness retreat in the Hamptons — the most prestigious zip code for luxury in the tri-state area. Known for hydrotherapy, massage therapy, healing arts, nutrition, and immersive spa experiences. Perfect for Elevate's highest-end offering. Hosting an Elevate retreat at Shou Sugi Ban House would be an immediate brand-builder — the venue's reputation is a signal that tells high-net-worth women exactly who this event is for. Reserve for quarterly premium events at $695–$895 per ticket.
Host your first two Elevate™ events at Glenmere Mansion in Chester, NY. The 60-minute drive from Manhattan ensures accessibility without feeling corporate. The estate setting photographs beautifully for social media, aligns with the luxury brand aesthetic, and the intimate capacity (20–40 women) creates the exclusive, coveted atmosphere that will drive word-of-mouth among high-net-worth women executives.
The following profiles represent Elevate™'s primary, secondary, and tertiary target segments across the NY/NJ corridor. These are the women who need Elevate, can afford Elevate, and will become your most powerful brand ambassadors.
| Segment | Title Range | Industry Focus | Location Hub | Net Worth Signal | Elevate Angle |
|---|---|---|---|---|---|
| Corporate C-Suite | CEO / COO / CFO / CMO / CHRO | Finance, Pharma, Healthcare, Media, Tech | Midtown Manhattan, Stamford CT, Short Hills NJ | $1M–$10M+ liquid assets | Desperately need physical decompression; use Chief for strategy, need Elevate for body & soul |
| VP-Level Leaders | SVP / EVP / VP | Consulting, Advertising, Law, Real Estate | NYC Boroughs, Hoboken, Princeton NJ | $500K–$2M liquid | Rising leaders looking to invest in themselves; $495 is accessible but aspirational |
| Founders & Entrepreneurs | Founder / Co-Founder / Managing Director | Startups, Beauty, Wellness, E-commerce, Consulting | Brooklyn, SoHo, Jersey City, Montclair NJ | Varies; often asset-rich | Already value self-investment; seek community with other ambitious women; natural referral source |
| Corporate Directors (Large Firms) | Director / Senior Director (10K+ employee firms) | Banking (Goldman, JPMorgan), Tech (Google, Amazon), Pharma (J&J, Pfizer) | Manhattan, Bergen County NJ, Westchester NY | $500K–$3M liquid | Often employer-sponsored for events; pitch to HR/DEI as executive women's wellness day |
| Young High Achievers | Manager / Senior Manager (Emerging Leaders) | Finance (Private Equity, VC), Tech, Law | Lower Manhattan, Williamsburg, Hoboken | $250K–$1M liquid | Aspirational ticket; want access to the room; age diversity strengthens the brand community |
| Legacy Leaders (50+) | Board Member / Advisor / Former C-Suite | All industries; now portfolio executives and philanthropists | Upper East Side, Greenwich CT, Summit NJ | $3M–$20M+ liquid | Seek community, purpose, and beauty in mid-life; Elevate speaks to their season of life |
Host an intimate pilot at Glenmere Mansion for 20 women — personally curated by Alicia. No paid ads. Pure word of mouth. This is your proof of concept and content library.
Hire a photographer and videographer for the pilot. The footage becomes your sales tool, social proof, and pitch deck visual for corporate sponsors.
Waitlist the founding members, offer early access to refer one colleague. Launch ticket sales via a private landing page. $495 / ticket.
Use post-event testimonials and photos to pitch 5 corporate DEI/HR teams in NJ and NYC. Target: one corporate sponsor per quarter funding a private Elevate event for 25–30 of their executive women.
Chief requires a formal application, vetting process, and $5,900/year commitment. Elevate is $495 — one day, no application, immediate value. This dramatically widens the addressable market.
Chief is intellectual and strategic. Elevate is physical, sensory, and restorative — massages, skincare, matcha, movement. Executive women need both, but only one brand offers the body-centered reset.
Elevate's diversity-first mandate (multi-ethnic, multi-generational) creates a richer, more authentic community than elite-filtered networks. Every woman sees herself represented in the room.
Chief operates in urban clubhouses. Elevate takes women out of cities — into estates, mountains, and coastlines. The setting itself is the reset, before a single activity begins.
This is a powerful differentiator. Most women's events blend networking with cocktail culture. Elevate's "a day for herself" positioning — calm, no alcohol pressure, daytime — appeals to women who are sober, health-focused, or simply exhausted.
Chief locks you into annual membership. Elevate can be attended quarterly, seasonally, or once. Women can self-select their level of involvement, lowering the barrier to a first experience.
A single corporate HR/DEI sponsor can purchase an entire private event for their executive women's ERG group. At $495/seat × 30 seats = $14,850 per sponsored event. One corporate partner per quarter = $59,400 in guaranteed revenue annually — before ticket sales begin. Target: Johnson & Johnson (NJ HQ), Pfizer (NY HQ), JPMorgan Chase (NY HQ), Goldman Sachs (NY HQ), Comcast NBCUniversal (NY hub).